Hairdressers against aids

Hairdressers against aids.
Could the foiling of HIV infection and AIDS be a comb, mistake and blow-dry away? That's the philosophy behind an innovative new national outreach effort, Hairdressers Against AIDS, which got its opening Tuesday at the United Nations in New York City, up ahead of Dec 1, 2010, World AIDS Day. The ambitiousness - described as "one of the largest HIV/AIDS mobilization campaigns in US history" - has curls meticulousness giant L'Oreal joining forces with nonprofits such as the United Nations Educational, Scientific and Cultural Organization (UNESCO) and the Global Business Coalition on HIV/AIDS, TB and Malaria (GBC) clicking here. The ideal is to empower America's 500000-plus ringlets stylists to use the relationships they have with millions of clients for salon-based chats on the how, why and what of HIV.

So "Today there is no vaccine," celebrated GBC president and CEO John Tedstrom, speaking to 500 hairdressers who'd gathered at the UN for the launch. "there is no cure. We're getting there. But today there is only information healthsource of ohio mt carmel. The more we talk, the more we educate, the more we retard the meal of this epidemic".

And "You'll meditate millions of commonalty hearing about HIV from populate that they know. They'll be hearing telling time-tested messages about HIV prevention, and they'll be able to draw those messages back to their in the flesh relationships. And then whether it's a mom talking to her daughter or a girlfriend talking to her boyfriend, it doesn't matter. We'll be able to have an full-grown chat about HIV and voluptuous health".

Using hair-care professionals to get vigour messages out to the masses isn't a novelette idea. Recent studies have shown, for example, that coal-black men can be motivated by barbershop messages to improve their blood power or get educated about their risk for prostate cancer. And the US float of Hairdressers Against AIDS is just the latest expansion of a global HIV awareness effort that's already in place in 30 countries throughout the world.