Hairdressers against aids

Hairdressers against aids.
Could the foiling of HIV infection and AIDS be a comb, mistake and blow-dry away? That's the philosophy behind an innovative new national outreach effort, Hairdressers Against AIDS, which got its opening Tuesday at the United Nations in New York City, up ahead of Dec 1, 2010, World AIDS Day. The ambitiousness - described as "one of the largest HIV/AIDS mobilization campaigns in US history" - has curls meticulousness giant L'Oreal joining forces with nonprofits such as the United Nations Educational, Scientific and Cultural Organization (UNESCO) and the Global Business Coalition on HIV/AIDS, TB and Malaria (GBC) clicking here. The ideal is to empower America's 500000-plus ringlets stylists to use the relationships they have with millions of clients for salon-based chats on the how, why and what of HIV.

So "Today there is no vaccine," celebrated GBC president and CEO John Tedstrom, speaking to 500 hairdressers who'd gathered at the UN for the launch. "there is no cure. We're getting there. But today there is only information healthsource of ohio mt carmel. The more we talk, the more we educate, the more we retard the meal of this epidemic".

And "You'll meditate millions of commonalty hearing about HIV from populate that they know. They'll be hearing telling time-tested messages about HIV prevention, and they'll be able to draw those messages back to their in the flesh relationships. And then whether it's a mom talking to her daughter or a girlfriend talking to her boyfriend, it doesn't matter. We'll be able to have an full-grown chat about HIV and voluptuous health".

Using hair-care professionals to get vigour messages out to the masses isn't a novelette idea. Recent studies have shown, for example, that coal-black men can be motivated by barbershop messages to improve their blood power or get educated about their risk for prostate cancer. And the US float of Hairdressers Against AIDS is just the latest expansion of a global HIV awareness effort that's already in place in 30 countries throughout the world.

Hairdressers Against AIDS will initial offer in-depth HIV/AIDS breeding training to 1,200 "salon educators," relying on the US Centers for Disease Control and Prevention as their train outset for HIV/AIDS information and prevention advice. The salon educators will then toss HIV information and resource materials out to about half a million hairdressers nationwide. Christine Schuster, L'Oreal venality president of learning and campaign chair, called the try an "advocacy program" that will capitalize on salons' key impersonation in communities to help dispel myths, such as the idea that HIV is no longer a significant fitness threat or that AIDS is now curable.

In fact, the campaign notes that 1,1 million Americans are still living with HIV and every 9,5 minutes another American becomes infected. About one-fifth of those infected are contemplating to be uninformed of their status. "We want to get the talk started," Schuster said, noting that the nation's half-million hairdressers come into connection with an normal of 20 million clients per week. "There's no better duty to have a conversation than in your local salon".

Within its first year, the US toss one's hat in the ring hopes to reach upwards of 110 million American salon-goers, one haircut at a time. Outreach started in ardent on Wednesday, with all 500 stylists who attended the UN discharge headed to Times Square with video cameras to slay grassroots HIV hindering videos. The finished products will be posted on the campaign's Web site, as well as on other societal media forums such as Facebook, to jumpstart the cultivation process.

So "Education is key," said Johnny Wright, a personage hair stylist involved in the propel who counts First Lady Michelle Obama as one of his clients. "As whisker stylists we have a vital voice to help educate. So that means talking about using a condom, getting tested, sagacious your partner's status, perceptive your own status, knowing about the celibacy option if that's suitable for you. All that needs to be talked about. And I recoup it can be very easy for us as hairdressers to communicate all this to our clients" vigrxfor.men. GBC's Tedstrom seconded that notion, work Hairdressers Against AIDS "a tremendous possibility to make a big difference".